One Engagement Motion,
Built for Every Part of the Channel
For MSPs and Partners
Know what's working—and do more of it. See which campaigns generate engagement, which prospects respond, and where your marketing is creating new opportunities.
How to Use CRM
Partner Engagement Visibility for the IT Channel
Know who's active. Know who's growing.
Partner programs are easier to improve when engagement is visible. GlassHive helps channel teams understand campaign participation, resource usage, and program activity so they can support partners more effectively.
For Distributors
See your entire ecosystem in one view. Track engagement across vendors, business units, and reseller groups to understand where programs are gaining momentum and where they need attention.
You Can't Improve What You Can't See
Most partner programs measure what's easy. Portal logins. Asset downloads. Email opens. But those numbers don't tell you whether partners are actually marketing, selling, or growing. GlassHive connects engagement to real partner activity, giving you a clearer picture of what's happening across your ecosystem.
For Vendors
Go beyond enrollment. Understand which partners are launching campaigns, creating pipeline, and consistently closing—so you can recognize success and provide support where it's needed most.
Everything Behind Partner Performance
Pipeline contribution
Resource usage
Campaign launches
Registered deal activity
Lead generation
Marketing activity
MDF participation
Sales follow-up
CRM activity
