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FEATURE: PRM

Partner Management Software

GlassHive’s PRM lives inside the CRM and marketing platform partners use every day. IT vendors and distributors can manage relationships, deliver campaigns, and track sales opportunities right where partners work, with hands-on support to help them get started and stay engaged.

GlassHive PRM dashboard showing partner activity, MDF requests, and registered deals.

TRUSTED BY THOUSANDS OF MSPs AND LEADING BRANDS ACROSS THE IT CHANNEL

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Partner Activity

Manage Your Full Partner Network

Keep partner details, program participation, and engagement organized so your team can see how the full network is performing and review each partner’s activity. See who’s participating and identify partners who need help getting started or staying engaged. 

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  • Partner profiles and program details, all in one place 

  • Network-wide program participation tracking

  • Individual partner engagement visibility

Distribute Campaign Resources

Give partners a clear place to find your campaign resources. GlassHive keeps vendor-approved materials organized and accessible, so your team can distribute content across the partner network without getting buried in one-off asset requests.
 

  • Email, social, landing page, and collateral templates

  • Co-brandable, vendor-approved content

  • Sales resources to support partner follow-up

Distribute Resources to Partners
Partner Activation Mockup with Rocket

Support Partner Activation

Equip partners with an easier way to participate in your program and put your campaigns to work. GlassHive’s through-channel marketing automation (TCMA) connects resources with execution tools, helping partners get to market with fewer manual steps and less tool-switching. 

 

  • Launch co-branded marketing campaigns

  • Submit and track MDF requests

  • Register deals and sales opportunities

Track Partner Engagement and Pipeline

Show what your partner marketing is actually producing. GlassHive connects campaign engagement with leads and deal progress, so your team can see what’s building pipeline, where opportunities are stalling, and where to focus follow-up. 

 

  • Track partner participation and campaign engagement

  • Monitor lead activity and opportunity progress

  • Review campaign performance and pipeline reports

Program Engagement Measurements
Marketing Material to Performance

Manage MDF Requests & Proof of Performance

Put MDF to work and have the proof to back it up. GlassHive keeps funding and campaign activity connected, so you can see where the money’s going, what partners are launching, and where to invest next. 

 

  • Review and approve partner MDF requests

  • Track fund usage and campaign progress

  • Collect supporting assets and proof of performance

Activation Beats Storage

Move beyond passive portal storage. GlassHive gives partner program managers the PRM tools, channel-ready content, and operational support needed to build programs that are easier for partners to run and simpler for leadership to measure.

Partner Visibility

Resource
 Distribution

Program
 Engagement

Channel Execution

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GlassHive Support Team

Hands-On Support

Give Your Partner Program Some Backup

GlassHive’s partner enablement and customer success teams work directly with partners to help them get set up, find the campaigns that fit their goals, and put your resources to work.

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Your partners get guidance from people who know the IT channel.

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Your team gets support with setup questions and campaign roadblocks that can slow participation down, so you can spend more time growing the program.

How to Use The Design Studio

More Than a Partner Portal

Traditional partner portal software stores static files, but partner programs only grow when partners actually execute. GlassHive provides channel teams with flexible partner management software to organize networks, scale campaigns, eliminate manual coordination, and track pipeline ROI.

Ready to Activate More Partners?

Upgrade your partner relationship management software with GlassHive to streamline channel campaigns, simplify MDF workflows, and prove program ROI.

GlassHive Data and Graph

Frequently Asked Questions 

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