Microsoft Partner Case Study
How AMG Services Grew Microsoft Licensing & Gained Nearly $200K in New Pipeline
AMG Services had built a strong Microsoft licensing business across Canada. With GlassHive, the team made campaigns easier to launch, turned engagement into sales conversations, and boosted license volume by 15% in two months, all while building nearly $200K in new pipeline.
Results at a Glance
Higher campaign response rates and connected workflows supported sales conversations
~$200K
New business pipeline since working with GlassHive
~15%
Microsoft license growth in just two months
Lance Wilson, owner of AMG Services, shares how pairing Microsoft campaigns with GlassHive sparked new licensing conversations, bridged marketing with sales follow-up, and drove a 15% bump in license growth, plus nearly $200K in new pipeline.
The Challenge
Scaling Vendor Campaigns Without Adding Complexity
AMG Services had evolved into a powerhouse Microsoft partner, managing thousands of client relationships across Canada. But fast growth brought a familiar pain point: turning a massive account base into relevant sales conversations without getting bogged down in campaign execution or losing prospect context along the way.
Previous tools made marketing feel like a chore. Data lived in different systems, buyer signals got lost in translation, and the sales team lacked a single, reliable view of who was engaging and what to do next.
The Solution
Run Every Campaign Through One Simple Platform
AMG Services plugged GlassHive directly into their daily workflow to seamlessly unite campaign execution and sales follow-up. They built targeted buyer journeys, leveraged clean contact data, tracked real-time engagement, and kept next steps crystal clear.
Marketing stopped being an isolated department and became a revenue driver. By turning engagement data into actionable sales triggers, AMG opened direct dialogues around Microsoft licensing, maintenance upgrades, and expanded services.
How GlassHive Helped
Made Campaign Execution More Practical
GlassHive gave AMG pre-built structure for campaigns and buyer journeys. Instead of spending weeks wrestling with a disconnected tech stack, the team launched polished campaigns in minutes.
Kept Engagement Connected to Sales
Campaign activity stayed visible inside GlassHive. That meant the team could see who responded, understand the context, and follow up while the signal was still useful.
Created a Foundation for Expansion
As AMG scaled across Canada and considered new markets, GlassHive provided a repeatable, predictable engine for continuous pipeline generation.
The Results
Within 60 days, AMG reported a ~15% jump in Microsoft licensing volume along with nearly $200K in customer-reported pipeline. Deals that simply didn't exist before GlassHive.
The takeaway is clear: when channel marketing directly fuels sales execution, revenue follows. More seats sold, more active accounts, and zero wasted effort.
"We see GlassHive as a very important partner with AMG."
Lance Wilson
Owner
AMG Services
Why This Matters for Microsoft Partners
A large customer base doesn't automatically create growth. Partners still need a way to reach the right contacts, deliver a relevant message, and help sales act on engagement. AMG's story shows how a focused Microsoft campaign strategy can turn existing relationships into new licensing conversations and measurable pipeline.
The Takeaway
When campaign execution and follow-up live in the same system, partners don't have to choose between speed and visibility. They can launch faster, see what's working, and keep the customer conversation moving.
