What are co-marketing campaigns?

Co-marketing campaigns bring two businesses together to promote their solutions to a shared audience. In the IT channel, vendors and distributors provide campaign resources that partners personalize and use to reach their customers and prospects. GlassHive helps organize, co-brand, distribute, and track those campaigns.

How do partners add their branding to campaigns?

GlassHive’s Magic Branding automatically applies saved partner branding, including logos, colors, fonts, and company details, to supported campaign templates. Partners can preview the branded content and make adjustments before using it.

What campaign activity can vendors and distributors track?

Your channel team can review partner participation and campaign activity, along with engagement metrics such as email opens, clicks, and form submissions. This helps you understand which campaigns partners are using and how their audiences respond.

Can partners get help setting up and using campaigns?

Yes. GlassHive’s partner enablement and customer success teams help partners find relevant campaigns, set up their branding, and work through questions before launch. Partners can get guidance directly from GlassHive as they put your campaign resources to work.

Co-Marketing Without the Back-and-Forth

Partners shouldn’t have to piece a campaign together from scattered files and email threads. Keep your message, materials, and follow-up resources together so partners can go to market without your channel team having to manage every move.

TRUSTED BY THOUSANDS OF MSPs AND LEADING BRANDS ACROSS THE IT CHANNEL

Keep Messaging Consistent

Let partners make the campaign their own without losing your message. GlassHive gives them a shared starting point, so your solutions stay recognizable as partners tailor their outreach to their customers.

Vendor-approved product and solution messaging
Customizable campaign copy for partner audiences
Reusable templates for ongoing partner outreach

Make Co-Branding Simple

Skip the logo swapping and back-and-forth design requests. GlassHive’s Magic Branding automatically applies saved partner branding to co-marketing templates, so partners can make your campaigns their own without rebuilding every asset.

Partner logos, colors, and fonts
Company and contact details
Branded previews to review before launch

Connect Campaigns to Follow-Up

Keep the conversation going after the first click. GlassHive brings campaign engagement into each contact’s activity history, so partners can see what caught a prospect’s attention and make their next outreach more relevant.

Capture leads through campaign forms
Automate nurture emails with Journeys
Assign follow-up tasks to sales reps

Track Campaign Engagement

See how your co-marketing campaigns perform across your partner network. GlassHive shows your channel team who’s participating and what’s generating interest, so you can build on successful campaigns and help partners get more from your content.

Partner participation and campaign activity
Email opens and clicks
Form submissions and captured leads

How to Use The Design Studio

FEATURE: Co-Marketing Campaigns

Co-Marketing Campaigns
That Get Partners Selling

Put your campaigns in partners’ hands and your solutions in front of their customers. GlassHive helps IT vendors and distributors deliver co-brandable campaigns that partners can personalize and launch, while your channel team tracks participation, leads, and pipeline.

More Partner Campaigns. Less Manual Coordination.

GlassHive helps partners put your campaigns to work with less day-to-day direction, giving your team more time to grow participation while cutting down on requests, reminders, and status checks.

Co-Brandable
Assets

Simpler
Launches

Campaign  Engagement

Clearer
Reporting

Distribute Campaigns Partners Can Use

Give partners the campaign assets they need without turning your team into a content help desk. GlassHive keeps ready-to-use resources in one place, so partners can find what they need, add their branding, and get campaigns moving.

Email, social, and landing page campaign templates
Whitepapers, eBooks, and solution videos
Call scripts and sales follow-up resources

Ready to Launch
Co-Marketing Faster?

See how GlassHive helps partners get your campaigns in front of customers, with less back-and-forth for your channel team and a clearer view of participation and results.

Request a Demo