A PARTNER-FIRST PROGRAM IN ACTION
How TD SYNNEX Built a Clearer Path From Partner Enablement to Growth
TD SYNNEX does more than give partners technology and marketing collateral. It gives them a launchpad. Powered by GlassHive, the program turns static assets into effortless execution, replacing setup headaches with active, revenue-generating campaigns. The result? See below.
Results at a Glance
28.2x
Return on spend
37.9%
MRR growth among engaged partners
A scalable path from partner resources to demand generation
A marketing execution layer Available to TD SYNNEX partners
Hear firsthand how TD SYNNEX uses GlassHive to extend their partner offerings and help partners stop sitting on collateral and start running effective campaigns.
The Partner-Program Challenge
Resources Without Execution
Distributors sit right at the heart of a complex channel. They manage endless vendors, technologies, programs, and partner businesses, all running at different speeds with different levels of marketing bandwidth.
Making resources available is only the first step.
The real challenge is helping partners transform those assets into live campaigns, real customer conversations, and actual pipeline. When launching a campaign takes too much time, setup, or specialized marketing muscle, great vendor programs get stuck in enablement overload.
That execution gap hurts everyone. Partners miss out on practical execution, and vendors lose confidence that their investments are actually reaching buyers through the channel.
The Partner-First SOLUTION
Turn Complex Enablement Into Simple Execution
A partner-first program is designed directly around how partners, program teams, and revenue teams actually execute together. TD SYNNEX leverages GlassHive to turn complex enablement materials into an intuitive, friction-free path to market action, streamlining execution across every stage.
Instead of burying partners under another clunky, static portal, GlassHive empowers them to launch high-impact turnkey campaigns, apply instant co-branding, target precise buyer audiences, and monitor real-time engagement. All inside one seamless workflow.
This execution-first approach empowers TD SYNNEX to elevate everyday partner support into a high-performing, scalable engine for sustainable demand generation.
What a Partner-First Program Is Built to Do
Give Partners a Clear Path Forward
Turn collateral into ready-to-launch campaigns in clicks, so partners spend less time figuring out execution and more time driving real market action.
Cut Operational Friction
Automated, repeatable workflows remove heavy manual lift, clunky handoffs, and constant back-and-forth, keeping partner momentum at full speed.
Tell a Clear Performance Story
Gain real-time visibility into active participation, campaign execution, and the direct revenue impact of your channel investments.
Scale Program Growth Without Scaling Overhead
A centralized, intuitive execution layer lets you power more partner activity and channel momentum without adding operational complexity.
In Their Words
"We're able to enrich the breadth and depth of our offerings so they can do great things with technology."
Tracy Holtz
Vice President, Cloud
TD SYNNEX
“If your goal is to help your partners execute marketing to see results, GlassHive is worth serious consideration. It enables you to deliver scalable marketing support while giving partners a simple path to generating demand to grow their business.”
Jennifer Ohlsen
Strategic Business Manager II
TD SYNNEX
The Partner-First Difference
Traditional partner portals measure downloads and pageviews. True partner activation asks the metric that actually matters: what actually made it into the market?
GlassHive bridges that gap by connecting campaign execution directly to a partner's daily sales workflow, eliminating the lag between support and action.
For distributors, it's not just another destination for partners to log into. It's the execution layer that gets the entire channel moving.
Why This Matters for Distributors
Winning partner programs offer more than just technology catalogs and resource libraries. They empower partners to turn those assets into real business growth.
The TD SYNNEX story proves that real value happens when you support what comes after enablement. When execution is effortless, channel resources activate instantly.
The Takeaway
TD SYNNEX shows the difference between maintaining a partner program and operating a partner-first program built to perform. Partners get a clearer path to action, program teams gain a more manageable execution model, and leadership can connect partner activity to measurable growth.
