MICROSOFT COPILOT PARTNER CASE STUDY
How TopDog Generated 688 Qualified Leads and Eight Opportunities With a Microsoft Copilot Campaign
TopDog wanted to get ahead of the Microsoft Copilot wave without burning out their team. Using ready-to-go partner content and GlassHive, they launched a focused campaign that drove 688 qualified leads and eight real opportunities without requiring a full-time marketer.
Results at a Glance
Weekly guidance, training, and automated journeys that kept execution moving
8
Customer-reported opportunities, appointments, or discovery conversations
688
Qualified leads from the Microsoft Copilot campaign
Watch TopDog VP Jordan Darling share how a lean MSP turned Microsoft Copilot content into 688 qualified leads and eight customer opportunities using GlassHive's automated journeys and hands-on support.
The Challenge
Limited Partner Marketing Capacity
TopDog, an MSP serving the St. Paul market, knew Microsoft Copilot was a massive opportunity. But like most growing IT providers, they didn't have a dedicated marketing department to build custom campaigns from scratch or manage complex outreach.
They needed a simple, direct way to plug in vendor content, reach decision-makers, and convert interest into real discovery calls—without taking their sales and technical leaders away from day-to-day operations.
The Solution
Turning Vendor Campaigns into Sales Conversations
TopDog paired Microsoft Copilot campaign assets directly with GlassHive’s automated journeys, guidance, and strategic support. Instead of starting from square one, they had a proven system to launch campaigns, track engagement, and turn warm signals into active sales conversations.
GlassHive leveled the playing field for TopDog’s lean team. With built-in automation doing the heavy lifting, they maintained a consistent marketing presence and built real pipeline without taking on new headcount.
How GlassHive Helped
Turned Partner Content Into an Active Campaign
TopDog didn't have to let vendor content sit unused. Their team instantly pushed Copilot messaging to market, seamlessly connecting every touchpoint to a clear buyer journey.
Reduced the Burden on a Lean Team
With smart automation, practical guidance, and weekly coaching, TopDog ran high-performing campaigns while keeping their internal team focused on closing business.
Connected Education to Opportunity
The campaign educated prospects on AI readiness while naturally opening the door for TopDog to start high-value sales conversations.
The Results
The results speak for themselves: 688 qualified leads and eight customer-reported opportunities, appointments, or discovery conversations. For a lean MSP, this wasn't just about lead numbers. It proved they could build a repeatable, revenue-generating marketing engine.
The story also shows why timing matters. You can't build a six-month pipeline overnight, but getting in market early gave TopDog a massive advantage as Copilot demand spiked.
"In order to have eight opportunities in six months, you'd have to start today. Then why not start today?"
Jordan Darling
Vice President
TopDog
Why This Matters for Microsoft Partners
Microsoft creates huge market demand, but partners still have to turn that interest into actual deals. TopDog shows how Microsoft partners can take turn-key vendor content, pair it with GlassHive’s automation, and drive measurable revenue.
The Takeaway
You don't need a large marketing team to build a big pipeline. You just need high-impact content, automated buyer journeys, and a system that tells sales exactly when to strike.
