Why MSP Campaigns Don't Get Executed

GlassHive
Apr 14
3 min read

Let’s be real for a second. Sending out a campaign isn’t hard, it’s just a daunting task that takes time away from maintaining the business and keeping up with operational excellence. (Okay, maybe it’s a little hard.)

MSPs and partners in the IT channel are more often focused on prioritizing customer relations and managing operations and the solutions they provide. For teams that don’t have resources or funding to hire sales and marketing professionals, they’re probably not able to send campaigns regularly or at all.

Bottom line–there’s a gap in campaign execution.

Top 3 Reasons MSP Campaigns Flop

Difficult to Execute Campaigns

If you offer your MSPs a fully loaded campaign that has everything they need, but it's overly complex and overwhelming, and takes a chunk of time out of their day to learn and launch, then guess what? Your partner isn’t going to send that campaign.

Now, a ready-to-run campaign that's already set up and they just have to press schedule? That’s easy. A few clicks beats out complicated campaigns that fry your brain any day of the week.

That’s not to say you can’t offer stacked campaigns, but it’s a best practice to provide simple resources that don’t require a lot of brain power to push out.

Simple solution: Offer simplified campaign options

No Time to Spare

You set up the simple campaign option, but your partners still aren’t executing. So what went wrong? (Is it something you said in the last zoom call? Are they ghosting you?)

Fear not, they’re probably just busy. Time is a currency we don’t always consider in our daily workflows. The more time they spend on operations, the more the business will stay upright, but any time spent on marketing is usually put aside, and thought of as tedious or time consuming.

To combat that, in addition to keeping campaigns simplified, best practices are to ensure partners are automating as many tasks as possible, time-blocking, outsourcing where it’s needed, and are optimizing their workflows so that productivity won’t fall behind if they need to execute a campaign. It’s also key to maintain general visibility so they stay accountable, and so you can understand where any potential bottlenecks might show up.

Once you have most if not all of those nailed down, partners will have breathing room and more opportunities to send out the campaigns you set up for them.

Simple solutions:

Automate tasks
Outsource where possible
Time-blocking
Optimize workflows
Visibility for accountability

Sales Marketing Data Connected Communication

Assets Without Context

Campaigns have been simplified, time management is optimized, and…partners are not sending out campaigns. What now? (Is all hope lost? Will they ever execute even one campaign?)

Before you give up on your MSPs, consider that you handed them a bunch of resources and assets without any context or guidance, and they’re unsure what you want them to do with it.

Yes, some partners need that extra step and explanation. Yes, you’re doing the most right now. It’s worth it once they're enabled and trained to execute tasks the right way, and can habitually repeat those processes.

This solution is the simplest. Send them assets with either a detailed how-to guide, a training video, or even quick step-by-step instructions. Keep it easy to digest. Additionally, if it’s necessary, set up a one-on-one call to walk them through it.

Sometimes we – as fallible people – need an extra nudge in the right direction.

Simple solution: Offer guidance, context, training, or one-on-one walkthroughs

How GlassHive Makes Things Easier

As a sales and marketing ecosystem built to connect vendors, distributors, MSPs, and partners in the IT channel, GlassHive is a robust CRM that offers integrations, tools, and simple solutions necessary for high success outcomes. GlassHive enables you to distribute ready-to-run marketing directly to partners through our vendor programs.

Basically, we’re designed to make sure you don’t have to put a lot of effort to get a lot of return, and can have fun while doing it. It’s that simple.